Fridays are for marketing, business growth, and early happy hours:
The simplest way to approach business growth is to be where your customers are and adapt your business practices to what they do. Let their decisions and habits guide your strategy. From a marketing standpoint, mimic their behavior.
It seems obvious, but many companies look to their competitors and colleagues for marketing ideas, rather than their customers. They follow the behavior of other brands rather than following the behavior of potential buyers.
They show up where their competitors show up and attempt to outshine them.
This creates a lot of extra work. Don’t fall into the trap of trying to be where your competitors are. Instead, focus just on where your customers are.
(Keep in mind, companies often don't do a great job of evaluating the effectiveness of their marketing. So, just because they think it's a good idea to market in a certain place, that doesn't necessarily mean they're getting good results.)
So, if your customers spend time on Instagram, spend time there too.
If your customers shop on weekends, be open on weekends.
If your customers are local, then focus on marketing in your local community. Go to local events, be a part of the local atmosphere, you could even advertise in the local paper. If your customers are local, you need to be active locally. Meet your neighbors and get involved.
If all of your customers play golf on Saturdays, then it might be time to dust off your clubs.
If they attend certain events, buy a ticket and go.
Most people imagine marketing and sales to be more complex and competitive than it really is. Simply organize your business around the preferences and behaviors of your customers. Pay attention to how they spend their time and how they shop, and adapt to those habits.
The more you understand your customers, the more you’ll be able to see ways to connect with them that other businesses miss.
(And, you don't need to hire an advertising agency on Madison Avenue to get brilliant marketing.)
Create a marketing strategy that rivals even the biggest brands.
Read more posts in the archives.