When sales are low and the marketing isn't working, companies jump into problem-solving mode. But, it's important to fix the right problem. Buyer motivation is the most important factor in a successful business. Without it, a business can't survive long term.
(And, if you have a buyer motivation problem, no other sales or marketing adjustment will make a difference in results. First, you have to get to the heart of the issue.)
Here's how to fix a customer motivation problem:
Very often, these strategies come from out in the marketplace, brands look to competitors or other successful companies and adapt what they see to their own products and services.
Once in a while, this can be effective.
You'll bring 5-7 of your executive team members and spend 2 days with Stacy refreshing your sales and marketing process. From packaging and copywriting to sales conversations and social media, we'll energize your current customer base to buy and launch your brand to new customers.
Use the Stacking Method to capture the attention of your buyer and motivate them to say yes. Whether you sell online or in person, "stacking" works by tapping into buyer motivation so customers are eager to buy today (and continue to come back again and again).
Stacy Rust is a Colorado-based marketing and sales strategist. From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft the details of their marketing strategy.
With an innovative, in-depth approach to marketing and sales and over a decade of education, research, and on-the-ground experience, Stacy's strategy work allows companies to ramp up sales quickly.
After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in the US, she started her own company to provide fresh, unique strategy to business leaders around the world.
Stacy works with entrepreneurs, executives, and creatives on selling, marketing, and building strong, long-term customer relationships.