Part two
Create your own marketing strategy that rivals the biggest brands
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The stage and size of your company shouldn't determine your strategy or dictate the opportunities available to you. Whether you've been in business for 3 days or 30 years, the focus should always stay on sales motivation.
Once you have a strong sales motivation strategy in place, don't drift from it. Hone and refine your strategy over time, but don't stray from your core sales motivation. The brands that thrive and grow are those who stay focused and clear in their communication.
You don't have to wait until your brand is bigger to pitch larger marketing opportunities, media features, or collaborations. More often than not, those opportunities are given to the brands who can clearly, succinctly communicate their value and their ability to connect with a market.
Here's how to get started:
The incubator is 2 full days in the office with Stacy. You'll bring 5-7 of your executive team members and spend 2 days diving deep into your sales and marketing process. From packaging and copywriting to visibility and social media, we'll energize your current customer base to buy and launch your brand to new customers.
Customers should be excited to buy your products and services. Buyer motivation is the fuel of any successful business. Without it, the company can't survive long term.
In the brand incubator, sales motivation is first priority. We'll put together a full sales and marketing system that gets your current customer base motivated to buy. And, we'll create a launch strategy to reach new customers.
Use the Stacking Method to capture the attention of your buyer and motivate them to say yes.
Whether you sell online or in person, stacking works by tapping into buyer motivation so customers are eager to buy today (and continue to come back again and again).
Your brand is unique, so your sales and marketing strategy will also be unique.
In order to sell, you need to tap into your customer's motivation to buy. "Stacking" means every piece of your marketing and sales process gets to the heart of why someone chooses to buy.