Incubator sessions are 2 back-to-back consulting days with Stacy Rust for small or executive teams.
Incubator sessions with Stacy are an opportunity to lay out all the sales and marketing materials and processes of the company, clean up any issues, figure out what's working, and build a fresh path to more customers and more revenue.
During this 2-day incubator, teams step out of the day-to-day company operations and focus completely on sales, profitability, and growth.
You will spend the incubator honing your company vision and mapping out a clear path to get there.
This incubator environment with Stacy allows your team to turn their full attention to the biggest company goals and creates the space and time to develop a brilliant sales and marketing plan.
If you could wave a magic wand and have your dream company appear in front of you, what would it look like? What's your target income? What would the atmosphere be like? What would you sell? What kind of customers would you work with?
The very first task of the incubator is creating a clear vision for the future of the brand. You can't build something that isn't clearly defined, so painting this picture, honing it, and clarifying the details is the first step in bringing it to life.
Or, do they drag their feet?
In the next part of the incubator, we'll take a deep dive into the sales process. What's working and what needs fixing? We'll walk all the way through the sales process, from the first impression through long term customer loyalty. Why do customers buy? What makes someone come back and buy again? Where in the process do they drop off? Where do they hesitate or stall?
Customers and salespeople alike cringe at the thought of high-pressure sales tactics. Pushing someone into a purchase feels almost as bad as being manipulated yourself.
And, it doesn't take long for this approach to hurt the reputation of the company and impact repeat purchases. A more profitable approach is to reengineer the sales and marketing with customer motivation at the core.
The ideal sales scenario is when customers are eager to buy, when they are excited to tell their friends and family about the work, and when they keep returning to purchase again. It's the difference between customers begrudgingly agreeing to a purchase and enthusiastically swiping their credit cards. The difference is customer motivation, which is at the very center of our 2-day incubator.
When customers come across your offers, do they immediately see excellence? Do they quickly understand the value and want to buy?
This is where most brands struggle: clearly and succinctly communicating the value of the work to customers. Customers live in a fast-paced environment that is packed full of marketing messages from companies, so if your work and your message isn't crystal clear and compelling, it might get overlooked.
In this part of the incubator, we talk about value and messaging. How do you convey the value of your work in a simple, powerful way to customers? How do you make sure customers understand your value from the very first second? How do you introduce your products and services in a way that sparks customer interest so they stick around and learn more?
While this is often one of the most challenging parts of the incubator, it usually leads to the biggest marketing breakthroughs. And, once this piece is completed, the rest of the marketing & sales strategy falls quickly into place.
The 2-day incubator is ultimately about setting up a company up for scale opportunities. We spend Day 1 strengthening the vision and the foundation of a company so that it prepared to handle more traffic, more attention, and more customers flowing through the door.
Day 2 is about building these traffic channels, driving customers into your business through both online and offline avenues.
Day 2 of the incubator is about outreach and visibility. Do you have a presence in the marketplace? Do the right people know about your company and the products you create? There are 2 kinds of outreach for every company: reigniting the current customer base and developing streams of new customers. We will map out a full outreach plan that will include both.
A frustrating truth of the business world is that the very best products and services don't always get the spotlight. There are so many incredible companies that don't reap the attention and market share that their work warrants.
This is why excellent marketing is critical. Without great marketing, world-class companies can go unnoticed and become stagnant. So, how do you create that kind of industry-wide recognition and momentum? How does a company create buzz and awareness of their products and services? By being strategic about where you show up.
It's not about outspending the competition with a huge ad rollout or landing the cover of Forbes, it's about a few well-placed touch points. We will build this plan together on Day 2.
Marketing and sales get sweeter when you reach this threshold (made famous by Malcolm Gladwell), where your work starts to spread all on its own. This is when customers begin to send their friends and family to your company, when fans post about your products, and when you start to see the wildfire effect of word-of-mouth.
Many people believe this momentum is a random game of luck, but actually it's just a matter of putting a few key systems into place. This is what we'll do on Day 2, set up your marketing systems so you build this strong word-of-mouth momentum in your market of customers.
A growing, buzzing audience of buyers will create a consistent stream of customers, but it's also important to start looking at high-leverage opportunities. We'll end Day 2 by turning our focus to high-leverage marketing, where you can create on-demand spikes in sales.
This includes media appearances, partnerships, endorsements, events, and ad campaigns. During the incubator, we'll make sure your company is positioned for these high-leverage opportunities and able to generate them as often as you wish.
The incubator includes two days with Stacy for 5-7 executive team members.
Stacy is located in Denver, CO and conducts these incubator sessions from her office. Additionally, Stacy is available to travel throughout the US and internationally upon request on select dates.
(COVID-19 Accommodations: In-person incubators have resumed with masks in a well-ventilated office space. Virtual sessions via video conference are available for teams that do not wish to travel or meet in person.)
Consulting investment is determined by dates, locations, and availability. Incubator packages begin at $15,000 USD.
Incubator sessions will be scheduled as quickly as possible, but typically take place 3-6 weeks after inquiry. If you have any questions about dates, scheduling, or session details, contact firstname.lastname@example.org for assistance.
To begin, complete the form below with your organization's contact information. Stacy's team will be in touch within 2 business days to schedule a call to discuss priorities, session details, and your specific business goals and to answer any questions you may have.
Stacy Rust is a Colorado-based marketing and sales strategist. From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft the details of their marketing strategy.
With an innovative, in-depth approach to marketing and sales and over a decade of education, research, and on-the-ground experience, Stacy's strategy work allows companies to ramp up sales quickly.
After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in the US, she started her own company to provide fresh, unique strategy to business leaders around the world.
Stacy works with entrepreneurs, executives, and creatives on selling, marketing, and building strong, long-term customer relationships.