Incubator sessions are 2 back-to-back consulting days with Stacy Rust for small or executive teams.
Incubator sessions with Stacy are an opportunity to lay out all of the sales and marketing strategies of the company, clean up issues, scrap what's not working, and build a refreshed, new path to more customers and more revenue.
During this 2-day incubator, teams step out of the day-to-day operations and focus completely on company growth. You will spend the incubator honing your company vision and mapping out a clear path to get there with zero distractions.
This incubator environment allows your team to turn their attention to the biggest company goals and gives everyone the space and time for brilliant brainstorming and crafting every detail of the sales and marketing strategy.
What about the next 3 years from now? Will the company release new products? Enter new markets? What are the specific strategies for bringing in more sales? Day 1 of the incubator starts with creating a clear vision for the company.
Then, the team will bring that clear brand vision to life by getting into all of the tiny brand details. The incubator environment provides the time and space the map out those important positioning details. Do any product or services features need to be tweaked or adjusted? What does the customer experience look like step-by-step? What if the packaging were upgraded? Is the atmosphere conducive to more sales? Which parts of the products and services are customers telling their friends about? What is the company doing right? And, can that be amplified?
Next is a deep dive into the sales process. What's working and what needs fixing? You'll walk all the way through the sales process, from the first impression through long term customer loyalty. Why do customers buy? What makes someone come back and buy again? Where in the process do they drop off? Where do they hesitate or stall?
Everything will be examined with fresh eyes: the copywriting, the imagery, the atmosphere, everything. We'll have the space to look at each step of the process to make sure it's as effective as possible.
Day 2 of the incubator is about outreach. There are 2 kinds of outreach for every company: reigniting the current customer base and developing streams of new customers. We will map out a full outreach plan that will include both.
The Infinity Mirror Model is an outreach model that allows brands to create a large volume of sales and marketing content for a variety of marketing channels. When teams are able to not only recognize great marketing but create it on demand regularly, outreach becomes easy and quick. Most companies have difficulties creating large volumes of marketing content, but there easy systems to put into place to make this process simple and streamlined. We'll put this all into place on Day 2.
Throughout the 2-day incubator, we'll be building a specific 90-day to bring the brand vision to life. The first 90 days after the incubator are crucial for getting large projects underway and ramping up revenue. So, to end the second day of the incubator, your team will complete the detailed plan for the next 90 days.
The incubator program includes two 8-hour days with Stacy for 5-7 executive team members.
Stacy is located in Minneapolis, MN and conducts these incubator sessions from her office. Additionally, Stacy is available to travel throughout the US and internationally upon request on select dates.
(COVID-19 Accommodations: Virtual sessions via video conference are available for teams that do not wish to travel or meet in person)
Consulting investment is determined by dates, locations, and availability. Packages begin at $15,000 USD.
Incubator sessions will be scheduled as quickly as possible, but typically take place 3-6 weeks after inquiry. If you have any questions about dates, scheduling, or session details, contact firstname.lastname@example.org for assistance.
To begin, complete the form below with your organization's contact information. Stacy's team will be in touch within 2 business days to schedule a consultation to discuss priorities, session details, and your specific business goals and to answer any questions you may have.
Stacy Rust is a Minneapolis-based marketing and sales strategist. From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft the details of their marketing strategy.
With an innovative, in-depth approach to marketing and sales and over a decade of education, research, and on-the-ground experience, Stacy's strategy work allows companies to ramp up sales quickly and authentically.
After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in the US, she started her own company to provide fresh, unique strategy to business leaders around the world.
Stacy works with entrepreneurs, executives, and creatives on selling, marketing, and building a strong, long term community of customers.